By using our unique position in the market place with specialist suppliers and contractors can we advise on the best use of signage to achieve maximum impact.
Signage Management
The technology has become more widespread over the past 4 years being used by Team England and in Spain, Portugal and France. More and more sports stadiums are looking to use LED technology to improve image quality during broadcast and to offer high-quality advertising and branding packages.
LED Perimeter Advertising
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Sports Advertising and Live TV Advertising
LED Banner systems have been in operation in the European football arena since 1998 when Odeco launched the speed time system in Spain. The technology has become more widespread over the past 4 years being used by Team England and in Spain, Portugal and France. More and more sports stadiums are looking to use LED technology to improve image quality during broadcast and to offer high-quality advertising and branding packages.
Our portable solution is the first ever and is supplied by ODECO the global brand leading LED perimeter systems. Odeco LED systems are used by:
- Manchester United
- Real Madrid
- Barcelona
- Inter/AC Milan
- Team England
- Sport 5
FOX RC&A have 50m (2 x 25m) of LED advertising sited on the touchline at Championship Clubs for the 2006-07 season. A maximum of 6 brands appear on the system in exclusive categories. Each brand gets 15 minutes each per match. LED provides:-
- Cutting edge visualization
- Controlled from gantry
- Waterproof
- Impact resistant
- Creative
- Measurable medium
- Optimized for Television Broadcast
FOX RC&A works closely with you and your commercial partners to ensure maximum visual benefit for all content creation. The FOX RC&A on-line approval process between saves valuable time and money Unlimited "TV-like" production capabilities allows match specific messaging and different messages within a match.
RESEARCH - RECALL EFFECTIVENESS COMPARAISON
Independent research has been conducted across Europe by TNS Sport using Liverpool (static), Stuttgart FC (rotational) and Real Madrid (LED) as test cases. The findings were:
- Digital board spontaneous recall almost as effective as TV commercial spot
- Digital boards 4 times more effective than rotating system
- Animation, dynamic messages and single brand visibility drive digital effectiveness!
- Other research shows rotating system 3 times more effective than static.
Fox Advertising and RCA Sports Management today announce their acquisition of the UK's first portable LED Perimeter Advertising System, which will provide on-screen advertising capacity for scores of televised sporting events.
UK Sports Stadia Perimeter LED System
Cricket remains the Number 1 Summer Sport in UK and is receiving unprecedented consumer and media interest on the back of England' success in the Ashes and the continued expansion of the Twenty20 Cup.
Cricket Perimeter Advertising Packages 2006
