UK Sports Stadia Perimeter LED System

Fox Advertising and RCA Sports Management today announce their acquisition of the UK's first portable LED Perimeter Advertising System, which will provide on-screen advertising capacity for scores of televised sporting events.

The system, which can be installed at sporting venues within a matter of hours, offers 240 metres of LED screen - sufficient to stretch around the full arc of a football stadium covered by TV cameras screening a match. It is expected to be used by a large number of football clubs in the forthcoming season as well as rugby and other sporting venues hosting live TV matches and events.

A spokesman for Fox/RCA, both of which are part of the Formation Group of companies www.formationgroupplc.com - the UK's leading integrated sports marketing group - said: "The advantage of the portable LED is that it can be transferred swiftly and cost-effectively from venue to venue, thereby effectively following the TV cameras and giving venue owners the opportunity to maximise revenue streams without the capital cost of buying the system.

"Portable LED systems are already in widespread use throughout Northern Europe but this is revolutionary in the UK. We are delighted to have brought it to this country since it will provide yet another level of service to advertisers seeking high impact.

"Brands will be able to utilise the system in the same way as they have traditionally used the TV medium with timely and flexible copy and messages which are in line with other marketing communications."

The system is manufactured by ODECO Electronica Group of Spain and distributed via O'Neill Modernmedia.

FOX / RCA are market leaders in the field of outdoor advertising in the sports arena and their unique portable LED solution provides all its customers, both venues and brands, with another point of difference and a new communication channel.